Judith Ruiz de Esquide, Founding Partner of DO'IN TALENT
Judith Ruiz de Esquide leads people and organization for SMEs, startups and scaleups through DO'IN TALENT, the consultancy she founded in Madrid. She brings 26 years of experience, 16 in human resources at L'Oréal and Air France/KLM, and 10 running tech startups and scaleups as CEO.
Extended profile and the story of the consultancy in About Do'in Talent →
Identification data
- Name
- Judith Ruiz de Esquide Fernández
- Role
- Founding Partner of DO'IN TALENT
- Based in
- Madrid, Spain
- Experience
- 26 years in people leadership and general management
- Education
- Law and Psychology degrees · PADE IESE · Board of Directors Programme at ESADE
- Teaching
- Professor of digital transformation at IE Business School for 6 years
- Working languages
- Spanish, English and French
- Who she serves
- SMEs, startups and scaleups from 10 to 250 people
- Areas
- Recruitment, training, engagement and culture, compensation, organization, communication, technology and AI, and leadership support
- Contact
- welcome@dointalent.com · +34 675 776 239
Judith Ruiz de Esquide
I know how a company of 74,000 people does it and I know what a company of 40 can afford. That distance is exactly my clients' problem.
16 years leading HR, people and organization projects at L'Oréal and Air France/KLM.
10 years as CEO of tech startups and scaleups.
Has lived and worked in Spain, France, the Nordic countries, the United States and Latin America.
Professor of digital transformation at IE Business School for 6 years.
Advisor and Coach.
Founded DO'IN TALENT to bring all of her expertise to small businesses, startups, scaleups and mid-sized companies.
Press features

3 features: people management, the job market and career development.
Read 3 articles People management → The job market → Career development →"Elastic professionals": about workplace flexibility and the new professional paradigms.
Read article →"Get a coach in your life": a feature on professional coaching, with testimony from Judith.
Read article →Interview about career path and leadership.
Read article →About L'Oréal's project to advise unemployed relatives of its employees.
Read article →How to write the perfect CV for your industry.
Read article →
"Having diverse teams is a challenge for Pascual".
Read article →About achieving Level A excellence in the EFR family-responsible management model.
Read article →About digital transformation in the insurance sector, at Insurance Revolution.
Read article →"The 6 keys": job interview tips, as HR Director of L'Oréal Spain.
Read article →Conferences and executive coaching
Conferences
- Importaco, Building a high performance team
- Navantia, Finding your own Leadership
- BNEW, Barcelona New Economy Week
- Insurance Revolution, Transforming the insurance sector
- Banco Santander, Women in Leadership
- L'Oréal Professors Masterclass
- AF/KLM Merger Conference, Culture & Leadership
Executive coaching at
As well as entrepreneurs and family businesses
Podcasts and videos
What she does today
Through DO'IN TALENT she acts as the external people leadership of her clients, with two services and a closed-scope track.
- DO'IN TALENT. Ongoing people leadership, month by month, with a monthly plan and an agreed working rhythm.
- DO'IN SCALE. For startups and scaleups at the moment growth accelerates, after a round, a grant or a loan.
- Closed-scope work. Recruitment, four-week diagnosis, equality plan, pay register and salary bands.
Shall we talk?
Tell us where your company stands and we will see together how DO'IN TALENT fits.
